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SMB Tips and Info

SMB Tips and Info

Rebranding Your Company With a Breath of Fresh Air

Posted on December 14, 2013 at 9:30 PM

As with all things, it seems, websites go stale after a while.  They need updating just like everything else.  Rebranding a business is one way to bring it up to date.

If you are a business owner, take some time to look at your webpage copy.  Has your home page been updated lately or does it still have the same background style or theme since the very beginning?  Take a look around at your competitors and see if others in your industry have updated their websites and note what they have done.  

In the digital world, things change very quickly.  Website design is no exception.  Perhaps it is an opportune time to rebrand your business as you redesign your website.

After considering your website, reflect on the print materials you distribute to current and potential clients.  Do they need to be updated with new copy and photographs as well?  Have you been updating your marketing materials as your company has evolved over the years?  It might be time to give your printed copy a major overhaul to match your rebranded website.

If you are considering rebranding your business, click here for a non-obligation quote for any copywriting you might need to breathe fresh air back into your company.

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